I worked on a design project for Vkusvill, an eco-conscious grocery brand. My team focused on building 2 features: creating a new order category within the app and increasing the feedback amount.
I worked on a design project for Vkusvill, an eco-conscious grocery brand.
My team focused on building 2 features: creating a new order category within the app and increasing the feedback amount.
I worked on a design project for Vkusvill,
an eco-conscious grocery brand. My team focused on building 2 features: creating a new order category within the app and increasing
the feedback amount.
Egrocery
Egrocery
Egrocery
Mobile
AI Startup
Mobile
Feature development
Feature development
Product design
I worked on a design project for Vkusvill, an eco-conscious grocery brand. My team focused on building
2 features: creating a new order category within the app and increasing the feedback amount.
Egrocery
Mobile
Feature development
Responsibilities
Responsibilities
UX research and testing
Set up an effective research process for feature creation.
Hypothesises creation
User interviews
User testing
Feature delivery
Directed the end-to-end product design workflow.
Discovery and research
User flow & wireframes
High-fidelity prorotypes
High-fidelity prorotypes
Design system
Updated and maintained
a scalable design system.
Updating components
Creating new assets
High-fidelity prorotypes
Scalable solutions
UX research and testing
Set up an effective research process for feature creation.
Hypothesises creation
User interviews
User testing
Feature delivery
Directed the end-to-end product design workflow.
Discovery and research
User flow & wireframes
High-fidelity prorotypes
Design system
Updated and maintained a scalable design system.
Updating components
Creating new assets
Scalable solutions
Responsibilities
UX research and testing
Set up an effective research process for feature creation.
Hypothesises creation
User interviews
User testing
Feature delivery
Directed the end-to-end product design workflow.
Discovery and research
User flow & wireframes
High-fidelity prorotypes
High-fidelity prorotypes
Design system
Updated and maintained
a scalable design system.
Updating components
Creating new assets
High-fidelity prorotypes
Scalable solutions
UX research and testing
Set up an effective research process for feature creation.
Hypothesises creation
User interviews
User testing
Feature delivery
Directed the end-to-end product design workflow.
Discovery and research
User flow & wireframes
High-fidelity prorotypes
Design system
Updated and maintained a scalable design system.
Updating components
Creating new assets
Scalable solutions
Achievements
Achievements
Responsibilities
UX research and testing
Set up an effective research process for feature creation.
MVP creation
Core USP features
Extended features
Feature delivery
Directed the end-to-end product design workflow.
Discovery and research
User flow & wireframes
High-fidelity prorotypes
Design system
Updated and maintained a scalable design system.
Updating components
Creating new assets
Scalable solutions
User research framework
User research framework
Led the user research process and created a functional framework. Formulated hypotheses, conducted two rounds of user interviews user testing. Gathered research insights to create design solutions that correspond well with user needs.
Developed a design system from scratch, significantly streamlining the team’s workflow and speeding up feature releases. The system supports both the core product and its customisation for different brands. Created
a mathematical rule to generate new design systems based on brand colors in minutes, enabling faster customisation and improving client satisfaction.
App category development
App category development
The team focused on creating a new category within the app, allowing users to order products from other brands and addressing the need to switch apps for non-Vkusvill items. User research revealed confusion about the category’s purpose, so I proposed a new header labeled "Products from Other Shops" and added an Instagram-style story format to showcase benefits like delivery options and eco-friendly alternatives. These efforts contributed to a 3% purchase increase.
Worked with a team of designers to quickly release an MVP in just two iterations. Conducted research to ensure the product met client needs and focused on the most critical features, scheduling more complex solutions for future releases.
Feedback increase
Feedback increase
Redesigned the feedback system to simplify review submissions. Incorporated star ratings for specific product aspects and a timed pop-up two weeks post-purchase. These changes resulted in a 1.4% increase of the submitted feedback.
Released a highly informative feedback feature, using effective UX writing
to help users quickly pinpoint issues, such as factual inaccuracies. This feature was integrated with a summary tool, allowing users to get key insights from the chat and evaluate the quality of the service.
Achievements
UX research and testing
Set up an effective research process for feature creation.
MVP creation
Core USP features
Extended features
Feature delivery
Directed the end-to-end product design workflow.
Discovery and research
User flow & wireframes
High-fidelity prorotypes
Design system
Updated and maintained a scalable design system.
Updating components
Creating new assets
Scalable solutions
User research framework
Led the user research process and created a functional framework. Formulated hypotheses, conducted two rounds of user interviews user testing. Gathered research insights to create design solutions that correspond well with user needs.
App category development
Worked with a team of designers to quickly release an MVP in just two iterations. Conducted research to ensure the product met client needs and focused on the most critical features, scheduling more complex solutions for future releases.
Feedback increase
Redesigned the feedback system to simplify review submissions. Incorporated star ratings for specific product aspects and a timed pop-up two weeks post-purchase. These changes resulted in a 1.4% increase of the submitted feedback.
Achievements
Efficient Design System
Developed a design system from scratch, significantly streamlining the team’s workflow and speeding up feature releases. The system supports both the core product and its customisation for different brands. Created
a mathematical rule to generate new design systems based on brand colors in minutes, enabling faster customisation and improving client satisfaction.
Quick MVP Launch
Worked with a team of designers to quickly release an MVP in just two iterations. Conducted research to ensure the product met client needs and focused on the most critical features, scheduling more complex solutions
for future releases.
Feedback & Summaries
Released a highly informative feedback feature, using effective UX writing to help users quickly pinpoint issues, such as factual inaccuracies. This feature was integrated with a summary tool, allowing users to get key insights from the chat and evaluate the quality of the service.
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